Login:
Skip navigation links
Our organisation
Our people
Our track record
Corporate resources
FAQs
Policy and research
Press centre

UK Music industry attracts over £100m of investment from big brands 

25 July 2013

Iconic brands such as Coca Cola, O2, Blackberry and Volkswagen spent a record £100m on music in 2012, PRS for Music research revealed.
 
Statistics published by PRS for Music and music and entertainment strategists, FRUKT, showed the spend for music use in festivals, online and in artistic endorsements reached £104.8m, an increase of 6.09% from 2011. 

Artist endorsements or ‘sponsorship’, such as those between Coca Cola and Mark Ronson for the Olympics or Mastercard and Emile Sande at the BRIT Awards, saw a 33% increase in brand spend from the previous year and brought in over £4.5m.

Digital campaigns including the launch of the new Spotify app, YouTube’s new LoveLive channel and events that offered fans real-time interaction via social media and mobile like AmEx Unstaged meant digital spend on music reached £10.4m.

Sponsored music events still thrived despite the dominance of the Olympics in 2012. Live music sponsorship accounted for the largest share of the market at 35% and netted over £33m. High profile campaigns included Coca Cola’s Olympics Torch Relay with 66 live music shows across the UK, Rihanna’s infamous Budweiser 777 tour and Blackberry’s Summer Daze which featured eight UK festivals and was broadcast on Channel 4.

Robert Ashcroft, Chief Executive PRS for Music, commented: “Innovative companies understand the power of a good song and how a memorable music experience inspires and connects with fans. Historically, sport was where big brands put their money, but the last 12 months have demonstrated the unique power of music to convey brand value and how the right partnership can benefit music lover, songwriter and business alike.”

Anthony Ackenhoff, CEO, FRUKT said: "The brand and music space is an incredibly active and vibrant one. We've seen an increase in both the volume of activity and sophistication of platforms over the last five years and there are no signs of this changing. Music is something people instinctively love – when brands improve or enrich music moments and experiences they strengthen relationships with their consumers. There's a clear trend in brands wanting to take control of platforms and move away from traditional sponsorship – we're really excited by this and see it as an opportunity to get even more creative."
 
ENDS

Letters to Editors:

Brand channels and spend from 2010-2012

 

Click here to see the full report from PRS for Music and FRUKT

 

 

About PRS for Music

PRS for Music represents the rights of over 118,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.

PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth over £4.1bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £537.4m in 2015, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.

Contact us

Press Enquiries

Coral Williamson
Communications Executive

Stefania Pavlou
Communications Manager, Media Relations

+44 (0)20 3741 4777
press@prsformusic.com

Marketing Enquiries

Ben Dancer
Marketing Executive

customermarketing@prsformusic.com

PRS Big Numbers
 
Follow us on M Magazine Twitter Facebook Linked In YouTube
© PRS for Music