The fantastic five; Music Makeover 2012 pub finalists revealed
PRS for Music today announced the five finalists of their competition to put music back at the heart of pubs. Launched earlier this year, Music Makeover will award a pub £5,000 to improve their venue with live music facilities. Research conducted with pub-data specialists CGA Strategy Ltd. found that using music resulted in a 48% increase in sales over the weekend and 21% on weekdays.
- The Brunel Arms, Pontyclun, Wales
- Pig & Whistle, Ladbroke Grove, London
- The Burnaby Arms, Bedfordshire
- The Grafton, Kentish Town, London
- The Shepherds Crook, Portsmouth
It is the third Music Makeover run by the organisation which represents over 95,000 songwriters and composers attracting a record numbers of entries from England, Scotland and Wales. The Live Music Act which came into effect in October also means pubs are now able to provide live music with less red tape.
Paul Clements, Director of PPS, PRS for Music said, “We are overwhelmed by the number of impressive entries we’ve had from around the UK. The pub is one of our much loved institutions and smart establishments are diversifying their business model to attract customers. It is encouraging to see so many new licensees in our Music Makeover final, who are dedicated entrepreneurs who want to make music central to their local communities again.”
Cerys Matthews, singer, songwriter and broadcaster commented, “Open mic nights in pubs and clubs are usually the first port of call when you perform for the very first time. We played our first gig as Catatonia in Clwb Ifor Bach at an open mic night. We then went on to play the Yellow Kangaroo and other local pubs in Cardiff, Swansea and North Wales that welcomed live music. Pubs are the place where future band members meet, strategies are planned, ideas hatched, and the place where the dream begins.”
PRS for Music contacted 20,000 pubs with a comprehensive guide to making music work including tips on genre choice, stage lighting, jukeboxes, gig promotion and ticketing.
Judges include Guy Fletcher OBE, PRS Chairman, representatives from British Beer and Pub Association (BBPA) and Musicians Union (MU). The overall winner will be announced by 31 December 2012.
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PRS for Music represents the rights of over 95,000 songwriters, composers and music publishers in the UK. As a not-for-profit organisation it ensures creators are paid whenever their music is played, performed or reproduced; championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.
PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth £3.8bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £630.8m in 2011 PRS for Music is one of the world’s most efficient combined rights organisations. With 150 representation agreements in place globally, PRS for Music’s network represents over 2 million music creators. www.prsformusic.com / www.m-magazine.co.uk