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PRS for Music licenses Google Play’s cloud-based music service 

14 November 2012

PRS for Music licenses the latest cloud based music service, Google Play™ launching in Europe this week. Google Play combines a digital music store with a free-to-user cloud based music management service for the consumers’ new purchases as well as existing music libraries.

The new pan-European licence means music lovers can make purchases from the Google Play store on their Android™ devices and add up to 20,000 songs from an existing music collection using ‘scan and match’ technology to a cloud storage service being offered free to users.

Robert Ashcroft, Chief Executive, PRS for Music said: 'Google Play uses cloud technology to offer millions of users an opportunity to enjoy vast music libraries on devices simultaneously. We are delighted to be working in partnership with Google on this genuinely exciting service. It means we can give consumers across Europe another legal platform to discover our music creators’ work.'

Sami Valkonen, head of international music licensing at Google, commented: 'We are excited to be launching our service across Europe this week. Music on Google Play is the first truly cloud-based, free-to-user music service that allows for consumers to have their music libraries available to them from any internet-connected device, and seamlessly synchronised on their Android devices. Google Play makes it easy for users to discover and own even more music through our intuitive interface and cloud locker. It is a whole new way of living with music and technology - and it’s free.'

In addition to the licensing of thousands of smaller websites, PRS for Music has supported the launch of over 70 fully-licensed online music services and has now licensed a range of cloud services from providers including Amazon, iTunes and 7 Digital, with more set to follow in the coming months.


About PRS for Music

PRS for Music represents the rights of over 118,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.

PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth over £4.1bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £537.4m in 2015, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.

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Stefania Pavlou
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+44 (0)20 3741 4777
press@prsformusic.com

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Ben Dancer
Marketing Executive

customermarketing@prsformusic.com

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