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PRS for Music and SACEM work in partnership to sign breakthrough licensing deal with Emaar properties in Dubai 

9 August 2011

The Dubai FountainPRS for Music and SACEM have announced an agreement with Emaar Properties PJSC (“Emaar”) to license the public performance of music that accompanies ‘The Dubai Fountain’ - the water, light and music spectacle in Downtown Dubai, described as “The Centre of Now”.  The deal is the first significant public performance licence issued in the United Arab Emirates and a significant step forward in raising awareness and promoting the value of music rights in the Gulf.

At present, there is no local collecting society operating in the area, meaning that the creators behind music publicly performed including concerts, on television, radio or in films, do not receive royalties. PRS for Music and SACEM are now working together – and in co-operation with other rights holders world-wide - to provide businesses with the necessary information to understand licensing requirements that respect UAE law.

This new deal will ensure that those creators whose music is choreographed will now earn royalties when their music is used.  The Dubai Fountain, the world’s tallest performing fountain, uses a range of music from classical to contemporary Arabic and world music.

Karen Buse, International Director for PRS for Music said:  “We are committed to ensure that our members’ receive royalties whenever their music is used and we are delighted with this first deal with Emaar Properties in the UAE for The Dubai Fountain. Creators rely on their royalties to continue to make the music we all love so this will be welcome news not just for PRS for Music members but also those represented through our global reciprocal agreements.”

Thierry Desurmont, Vice Président of the Management Board of SACEM said: “Among its 132, 000 members, SACEM has in fact 15,500 foreign right holders of which 5,000 are from the Arab World. Two years after the agreement signed with the Group Rotana Audiovisual, the agreement concluded with Emaar Properties is a new step towards the recognition and protection of the interests of Arab creators in the World.”

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “As a public joint stock company that values intellectual property rights, Emaar is committed to upholding the implementation of all relevant copyrights across its entire spectrum of operations. The Dubai Fountain is today a must-visit tourist attraction in the city, and draws on the music of respected musicians from around the world for its spectacular performances. The partnership with PRS for Music and SACEM for the first public licence performance of its kind in the UAE will further ensure that the owners of the music will receive their rightful royalties. This marks a milestone for the music industry, and Emaar is privileged to be at the forefront in driving a positive initiative that values creative ownership.”

The Dubai Fountain is over 900 ft (275 metres) in length – equivalent to that of over two football fields – and about 25 per cent larger than The Bellagio Fountain in Las Vegas in area.  Over 6,600 lights and 25 colour projectors create a visual spectrum of over 1,000 different water expressions that appeal to visitors. Different combinations of water-forms of The Dubai Fountain perform to selected musical pieces – chosen from a range of classical to contemporary Arabic and world music.

Discussions have already begun with Emaar Properties regarding licensing requirements for its other properties and interests.

PRS for Music are working in partnership with SACEM and government authorities in the region, to help establish a local society. In the meantime they are looking to license direct to protect members’ rights in the UAE.

About PRS for Music

PRS for Music represents the rights of over 125,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.

PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth over £4.1bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £537.4m in 2015, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.

SACEMSACEM is a private non-profit non-trading company managed by creators and publishers. Its vocation is to represent and serve authors, composers and publishers of original music and protect musical creation.

Founded over 150 years ago, SACEM was the first society in the world to represent musical creators’ interests. It has become a key international player and a reference in the management of authors’ rights.
Key figures:
132,000 members
40 million works from the world repertoire represented
For further information: www.sacem.fr 

Press contacts:

Elisabeth Anselin
33 1 47 15 45 32 / 06 07 35 67 91

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Emaar inaugurated Burj Khalifa, the world's tallest building, and has opened The Dubai Mall, the world’s largest shopping and entertainment destination. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District.  Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. For more information, visit www.emaar.com.

Press contacts:
Kelly Home / Nivine William 
ASDA’A Burson-Marsteller; (+971 4) 334 4550
k.home@asdaa.com, n.william@asdaa.com

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