Tuesday 10 March 2015
81% of shoppers agree playing music creates better atmosphere in stores
Music licensing companies PPL and PRS for Music will jointly be attending the Retail Design Expo at London Olympia on 10-11 March 2015. For the first time, both organisations will be unveiling a new interactive stand where visitors can select their retail environment, shopper characteristics and retail location to produce a sample music playlist* for their retail space.
In a recent study, independent research carried out for both PPL and PRS for Music found that a resounding 81% of customers agree that playing music creates a better atmosphere for shoppers compared to a retail store that does not play music. The research goes on to show that 76% of retailers also believe that they can positively influence the behaviour of customers through music. Music is an integral part of many retailers’ approaches to designing the perfect environment for consumers to shop and experience the brand, helping to differentiate their store over others in crowded high streets. 76% of customers agree that they feel more relaxed shopping in retail stores that play music1. Retailers also agree that their staff benefit from music being played in store with 78% of them recommending that other retailers should play music to improve productivity and staff morale2.
At the shows, both PPL and PRS for Music hope to promote the value music can bring to businesses, as well as educating retailers about the legal requirement for a licence and how this enables the creators of the music to be fairly paid. Representatives for both organisations will also be available to answer any questions retailers might have about their current licensing arrangements.
Christine Geissmar, Operations Director, PPL said: "We want to show all those involved in the retail industry the beneficial additional value that music brings to their business. In fact, independent research and our work with businesses across the UK shows that people really appreciate the role music plays, whether it’s customers in a shop or restaurant, staff in offices and factories, or callers waiting to speak to a call centre."
"Music licences are usually a legal requirement for any business that plays recorded music in public, and cover millions of different recordings. PPL and PRS distribute the licence fees they collect to their members and do not retain profits for their services".
Paul Clements, Commercial Director PRS for Music: "We are delighted to be working on a fantastic initiative at the Retail Design Expo that highlights the profound effect that music has in shaping shopping experiences. Whether you own a café or a hair salon, the PRS for Music and PPL interactive stand will be a great way for retailers to learn about the benefits of using music in their business. As the research indicates, music plays a fundamental role in creating an uplifting atmosphere that is beneficial to both retailers and customers, alike."
Paula Williams, founder and owner of British Design British Made and also a PPL and PRS licensee said: "As retailers of carefully selected British made products, we play British music of all genres to enhance and reinforce the whole retail experience in our flagship store in Battle, East Sussex. Apart from being very important to me personally, music totally changes the feel of the shop and many customers tell us they just love being there as it’s such a calm, heart-warming, relaxed and happy place to be and that has to be the biggest compliment a customer can pay to a shopkeeper and one of the best ways to kick off the buying process".
For further information please contact:
Stefania Pavlou, PPL Media Officer:
020 7534 1018
Nazneen Nawaz, PPL Media Manager:
020 7534 1121
Notes to editors:
PPL is the music licensing company which works on behalf of over 90,000 record companies and performers to license recorded music played in public (at pubs, nightclubs, restaurants, shops, offices and many other business types) and broadcast (on TV, radio and online) across the UK. Our members include major record labels and independents as well as globally successful performers and session musicians, ranging from orchestral players to percussionists and singers. The majority are small businesses, all of whom are legally entitled to be fairly paid for the use of their recordings and performances.
PPL also operates an international royalty collection service. With 75 reciprocal agreements in place in 35 countries with other international Collective Management Organisations (CMOS) , PPL helps members to get paid when their music is played internationally.
After the deduction of PPL’s running costs, all licence fee income is distributed to members. PPL does not retain a profit for its services. In 2013 PPL collected revenues of £176.9m.
About PRS for Music
PRS for Music represents the rights of over 118,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.
PRS for Music provides business and community groups with easy access to over 10m songs through its music licences. In an industry worth over £4.1bn PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £537.4m in 2015, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.
About the shows
The events are annual trade events aimed at European retailers, hospitality and leisure operators who want to keep up with all of the latest solutions available to help them grow their business, improve productivity and improve customer experience.
Visitors to the shows are from Tier 1 and 2 retailers, smaller chains and independents, leisure and hospitality operators, design consultancies, architects and brand owners using the retail channel.
*Playlists provided by dubbing company TSG Media.
- Research was conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.
- Research was conducted by RED in May 2013 with 676 customers of a UK travel company (x331 interviewed at stores that play music, x306 interviewed at stores that do not play music.)
- Research was conducted by RED in May 2013 with 1397 staff of of a UK travel company (x1042 surveys completed by staff at stores that play music, x337 surveys completed by staff at stores that do not play music.)