23 May 2012
From Kazakhstan to Chile, Adele’s Rolling in the Deep is played one billion times
Following Adele’s double win at the Ivors for the PRS for Music Most Performed Work and Songwriter of the Year, the collecting society which represents 90,000 songwriters, composers and music publishers has today published records showing how far ‘Rolling in the Deep’ has reached around the globe.
Adele has become a UK icon for her belting vocals, singular fashion and down-to- earth cockney attitude but her international success demonstrates the dominance of her appeal above and beyond what most industry experts could have ever predicted.
Her music is now tracked in 170 countries, the most regions PRS for Music has ever worked in, including Kazakhstan and Chile and the album ‘21’ topped the charts in more than 26 countries. Across Europe Adele sold hugely more digital singles in the first half of 2011 (3.22m) than any other artist, ahead of Rihanna (2.66m), Bruno Mars (2.64m) and Lady Gaga (2.36m) and she was the most successful international act in the German album charts in 2011.
The album ‘21’ has broken records all around the world; 33 weeks at No.1 in the Irish Albums Chart, the longest in the chart's history, 32 weeks at No.1 on the Australian ARIA Top 50 Albums Chart and in Canada, ‘21’ spent 28 weeks at number one, and sold one million copies. It has sold nine million copies so far in the U.S. and is the fourth best-selling album of the past 10 years in the United States (5.82 in 2011 alone compare to second place holder, Michael Bublé's Christmas, which sold 2.5 million copies.)
Karen Buse, PRS for Music Director of International said: “Adele, like the Beatles, epitomises the strength of British repertoire around the world but the fact we are able to work with an ever increasing number of collecting societies globally means we can pay creators when their music is used. Her astonishing achievements and our work to track her music and cultivate these international links means we are creating a framework for future successful exports. It is really exciting to be involved with such an incredible songwriter but also be at the forefront of growing markets and seeing what potential is out there for British music.”