15 November 2007

New Alliance viral marketing film

A new viral marketing film has been produced by the Alliance to help consumers understand how music creators are paid when their music is played.

The film shows the route of a royalty, from the creation of music to its performance and commercial usage and it shows how creators are then paid, enabling the creation of new music.

The 30 second film is aimed at anyone creating music or using music, and as an educational tool to highlight the role of collecting societies.

Visit www.prs.co.uk or the MCPS-PRS page on YouTube to view the film.

Selection of screen grabs from the film

Please contact the press office for high resolution CMYK versions of these images.

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Contact:
Press Office: Catherine George,020 7306 4777, press@mcps-prs-alliance.co.uk

EDITORS NOTES:
The MCPS-PRS Alliance. MCPS and PRS are the not-for-profit UK collecting societies that ensure composers, songwriters and publishers are paid royalties when their music is used: from live performance to TV and radio, CDs to DVDs, downloads, streams and everything in between. Royalties create a future for music by supporting creators while they continue to write. MCPS and PRS are committed to delivering maximum royalties and world-class service. They work together in an operational alliance to get the best value for the music use of composers and songwriters everywhere. www.mcps-prs-alliance.co.uk